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February 10, 2015, Article


AdWeek: Time Inc. Sells Print Ads Programmatically

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Time Inc. is stepping into the future of advertising. The company is now allowing advertisers to use programmatic advertising — the buying and selling of ads via a computer program — to purchase print ads. The tech is typically reserved for online ad space.

Target, the retailer that’s slightly better than Walmart, is the first company to buy print ads from Time Inc. using the programmatic ad system.

This advancement is a good sign for Time Inc.’s bottom line. However, as we’ve pointed out before, as more companies shift to programmatic ads, they typically have less need for actual sales staff. If programmatic is indeed the future, human sales teams might be a thing of the past.

The robots really are coming for us, and there’s nothing we can do to stop them.

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