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October 17, 2014, Article


AdExchanger: Programmatic Speeding Up; MediaMath Acquires Upcast

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October 17, 2014 – MediaMath snatched up social ad platform Upcast on Thursday for an undisclosed sum. Upcast’s tech will plug into MediaMath’s TerminalOne platform to support Facebook and Twitter programmatic access. Grant Muckle, Upcast’s managing partner, explains, “MediaMath shares our vision for a dynamic, technology-driven and SaaS-centric future for marketing.” Read the press release.

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