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September 10, 2014, Article


AdExchanger: MediaMath Opens Borders

Read on AdExchanger

September 10, 2014 – MediaMath expanded a partnership with Headway Digital that will bring more international data to its platform from Latin America and Europe. Headway Digital’s DMP DataXpand, which focuses on segmenting audiences in these markets, will be combined with MediaMath’s TerminalOne to better target campaigns in these markets, where DataXpand works with publishers to pool audience data. Read the release here.

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