MediaMath DigiTrust


Recognize consumers with a common ID to improve the advertising experience

Check out our latest blog posts about the value of an open, neutral ID view now

The world of advertising technology today relies on stitching together variant platforms with daily cookie syncing. This causes websites to load slower and marketers lose up to 25% of their data.

MediaMath supports an open, neutral, and standardized ID through DigiTrust that all parties can use. By heralding fewer syncs, fewer unnecessary touchpoints, and less referrer pass-arounds, it improves the Internet experience for consumers, boosts audience reach for marketers, and creates more demand for publishers.


Platforms may click here to apply for membership and write in the DigiTrust ID.


Every user we see is assigned a DigiTrust ID.


Participating supply partners will pass along a DigiTrust ID with every impression opportunity.