The holiday season is by far the biggest shopping event of the year. If you want the best results for your holiday campaigns, you need to achieve 3 key goals.

The 3 goals of Holiday 2016

Acquire new customers

Create custom-built lookalike audiences that use your most valuable customers as a seed to find other users online who are similar to them and have a high likelihood of purchasing.

Activate last year’s customers

Onboard your most powerful asset—your 1st party data—to target your customers across the web. Create personalized messages to drive upsell for your best customers and to re-engage your lapsed customers.

Convert browsers into buyers

Retarget browsers who are most likely to convert with dynamic creative, customizing your message based on what products they’ve browsed.

Let MediaMath help you achieve these goals.
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