April 27, 2014 Nashville
Digiday Brand Summit
MediaMath is a premier sponsor of Digiday's Brand Summit. Mike Lamb, MediaMath's Global CCO will be doing a 10 minute dialogue on stage with Brian Morrissey, Digiday's editor-in-chief.
Digiday Dialog with MediaMath – Enabling Content Marketing At Scale
Digiday’s editor-in-chief Brian Morrissey will talk with Mike Lamb at MediaMath about the ways that B2C marketers are implementing automated strategies that engage consumers at the various stages of the purchase funnel through content. Lamb will share results from a major retailer’s success story.
At the Digiday Brand Summit, top marketers will display how the dominance of the Web and its impact on consumer behavior has made social content king. Leading brand marketers will present real-life examples of what they’ve learned about content creation, social community building and its impact on consumer relationships and brand loyalty.