WATCH THE LATEST EPISODE:

Curating the Future of Media

In this episode of Digital Dialogues, Trishla Ostwal, Tech Policy Reporter at Adweek, moderates the conversation between Scott Ensign, Chief Strategy Officer, Butler/Till and Greg Williams, President, Audigent, where they discuss how we can leverage all of a brand’s first party data to resolve customer identity through various interactions and in response to marketing initiatives. 

EPISODE HIGHLIGHTS:

• Learn about curated markets and its evolution over the last couple of years
• How curated markets change the way brands and advertisers optimize ad performance
• How curated markets support tackling the loss of the third-party cookie and keep up with privacy compliance

WATCH THE NEXT EPISODE:

How do you approach rolling up identity in a global campaign?

In this episode of Digital Dialogues, Lauren Bigland, Senior Director, Global Marketing & Communications at MediaMath, moderates the conversation between Joanna Burton, Chief Strategy Office at ID5 and Richard Brandolino, Global Media Channels, IBM where they discuss the proof-of-concept campaign IBM ran alongside MediaMath, leveraging the ID5 ID to retarget users who had visited the IBM website via Safari.

EPISODE HIGHLIGHTS:

• How IBM targeted and re-targeted audiences using ID5’s ID
• How to take advantage of the current low CPM rates of cookieless targeting
• How IBM & ID5 worked together to prove that there are scalable, high performing alternatives that respect users’ privacy requests