Make purpose a differentiator for your brand.
Ensure that where and how you spend your advertising dollars reflect your brand’s values and purpose with Purpose-Driven Advertising, an initiative by MediaMath composed of products, services, and advocacy.
Holiday Ecommerce Spotlight
There’s good news in all of this—US ecommerce sales grew by nearly a third (31.8%) in Q2 from Q1, or 44.5% year over year, reports eMarketer. And 71% of US adults plan to do more than half of their holiday shopping digitally this year, taking advantage of options like click and collect, expected to grow 60.4% this year, with sales reaching $58.52 billion.
For more holiday advertising tips, download our guide.
We are zooming out to look at our data from when the pandemic first began. As you can see, save a few sharp spikes, CPMs are netting out fairly close to where they started back in March. CTV CPMs are up 15% while CPMs for channels like audio and mobile video have actually gone down.
We are seeing a similar trend for impressions by category, with tech and computing, sports and hobbies and interests being the main categories of decline.
We are seeing spend trends for certain categories start to pick back up as the threat of more shutdowns looms:
- Pharma was up 108%
- Insurance was up 103%
- Food was up 89%
- Gambling was up 63%