We have tools that allow brand-suitable targeting of news even in the age of COVID-19.
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Confident Media Spending Requires A More Transparent And Addressable Supply Chain, Say 70% of Advertisers
Financial Services Spotlight
Digital ad spend in the US financial services industry will increase 9.7% this year to $19.62 billion, making it the second-largest spender on digital advertising behind only retail. In response to the online banking surge, banks and other financial services providers are focusing on improving the customer experience of digital properties. These advertisers continue to heavily rely on mobile, while display and search ad spending have also increased, as the pandemic places an emphasis on performance and brand marketing.
Digital strategies for success in Q3
Watch our virtual roundtable with MEDIARadar on how to drive growth this quarter as we continue to navigate the pandemic:
Over the last month, spend is up:
- 45% for Food & Beverages
- 89% for Pharmaceuticals
- 124% for Autos
- 139% for Gambling