The Programmatic Marketplace During COVID-19

The Facebook boycott continues on


Brands pausing ad spend on Facebook show no sign of slowing despite the initial July timeframe set for the boycott. Ad spend on the platform was down more than 31% in late June due to the boycott.1

It’s a smart move—a survey commissioned by MediaMath has revealed that consumers have major concerns about ethics violations by social media platforms. Most believe that brands have a responsibility to ensure the content of their ads—and the digital properties where their ads are shown—are in line with their values.

See more of the key findings of our custom research here and learn how to shift spend from Facebook to the open Web to help fund healthy, diverse content, not misinformation and hate, in our guide here.

We have tools that allow brand-suitable targeting of news even in the age of COVID-19.

Leverage new categories for contextual targeting based on a layered approach which can be activated on any inventory source

Activate a "Special News" Deal ID to drive performance on trusted news sites, with 10% of impressions spent going toward The Ad Council and CDC COVID-19 PSA campaign




A COMMISSIONED STUDY CONDUCTED BY
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Confident Media Spending Requires A More Transparent And Addressable Supply Chain, Say 70% of Advertisers



Financial Services Spotlight

Digital ad spend in the US financial services industry will increase 9.7% this year to $19.62 billion, making it the second-largest spender on digital advertising behind only retail. In response to the online banking surge, banks and other financial services providers are focusing on improving the customer experience of digital properties. These advertisers continue to heavily rely on mobile, while display and search ad spending have also increased, as the pandemic places an emphasis on performance and brand marketing.




 

Digital strategies for success in Q3


Watch our virtual roundtable with MEDIARadar on how to drive growth this quarter as we continue to navigate the pandemic:


 

Over the last month, spend is up:

  • 45% for Food & Beverages
  • 89% for Pharmaceuticals
  • 124% for Autos
  • 139% for Gambling

We’re shedding light on what is going on in the programmatic marketplace to support brands and their agencies in identifying opportunities in the new situation and environment. The landscape will continue to shift in the coming days, weeks and months—we are here to partner with you and help you navigate.