VP, Product Marketing

Department:
Location: United States, Remote
Updated on: July 28, 2022

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About Us

MediaMath’s mission is to help innovative marketers delight their customers and drive real business outcomes. Over 9,500 marketers in 42 countries use our enterprise solution to reach the right user with the right message for the right price, wherever they are.  These are the leading brands and agencies in the world who rely on MediaMath to provide technology, services and leadership to help them continue to transform their marketing practices and compete in a quickly changing industry. Founded in 2007 as a pioneer in “programmatic” advertising, MediaMath has been recognized as a leader in the space in four independent evaluations over the last two years. MediaMath has offices in 16 cities worldwide and is headquartered in New York City.

Key Responsibilities

We are looking for a Head of Product Marketing to align and drive MediaMath’s go to market positioning. This role’s primary focus will be understanding our markets, identifying our client profiles and key business needs, and collaborating with the Product Management team to develop a relevant roadmap that drives incremental product adoption.  This role will oversee a team of product marketers who are responsible for bringing a product to market including positioning, go-to-market strategy and collateral development. 

We’re looking for a VP level Product Marketing professional who is excellent at understanding market trends and obsessed with data driven analysis and insights.  We need someone who has the ability to understand client needs and can effectively communicate with the Product team to help inform roadmap and prioritization.

 You will:

  • Develop and refine product positioning that communicates our unique value proposition and differentiates our products effectively
  • Build strong relationships, processes, and partnership with Product Managers to understand and provide input into product and marketing strategy and to design, plan and coordinate product launches across the entire product portfolio
  • Provide market insights based on customer feedback and competitive analysis
  • Define ideal client profiles and develop verticalized messaging based on specific client needs
  • Develop content for sales collateral and partner with sales enablement teams to train internal teams
  • Manage a team of six product marketers with effective goal setting and direction
  • Provide career development opportunities and mentorship

You are:

  • Able to manage multiple projects with competing priorities
  • Detail oriented and extremely well-organized
  • Able to demonstrate strong interpersonal skills, including ability to work well with and enthusiastically influence teams & stakeholders

You have:

  • A business, marketing or STEM degree: Bachelor’s minimum, higher is optimal
  • 10+ years of experience in Software/SaaS Product or Sales, prior to moving into a leadership position
  • Demonstrated understanding of Product Marketing within the SaaS space
  • A direct background in a similar Product Marketing leadership role within an enterprise software environment, ideally SaaS and optimally Ad Tech
  • An innate personal interest in technology and how this is delivered to market
  • Demonstrated passion for excellence with respect to Product Management, Sales, Engineering, Education, and support
  • Extensive experience working with value-based technology products yielding a long sales cycle, ideally Ad Tech/Mar Tech or related
  • Demonstrated ability to understand market trends and client needs, bringing this knowledge back to product and sales teams in a fast pace SaaS environment

Why We Work at MediaMath

We are restless innovators, smart, passionate and kind.  At the heart of our culture are six values that provide a framework for how we approach our work and the world: Teams Win, Scale + Innovation, Obsess Over Learning & Growth, Align then Execute, Do Good Better and Embrace the Journey. These values inform how we energize one another and engage with our clients.  We are truly passionate about our purpose to provide marketing that everyone loves.

MediaMath is committed to equal employment opportunity. It is a fundamental principle at MediaMath not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related  medical condition, and other protected characteristic as established by law.