Product Marketing Manager

Department: Product
Location: US - New York
Updated on: April 14, 2021

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MediaMath helps the world's top brands deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our demand-side platform every day to launch, analyze, and optimize their digital advertising campaigns across display, native, mobile, video, audio, digital out of home, and advanced TV formats. 

MediaMath initiated an industry-wide effort to create a 100% accountable, addressable and aligned supply chain through SOURCE ecosystem. SOURCE by MediaMath is a technical and commercial framework for agencies, brands, tech companies, and content owners designed to provide long-term sustainable solutions for a clean digital media supply chain with brand-safe, viewable inventory. MediaMath has offices in 15 cities worldwide and is headquartered in New York City. 

Key Responsibilities 

We are looking for an enthusiastic, creative, and ad-tech minded Product Marketing Manager to join our Product Marketing team, reporting to the Director of Product Marketing within our Product organization. As a Product Marketing Manager, you will be responsible for Go-To-Market planning and execution of new and existing MediaMath features and products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager, you will be an specialist in programmatic users and buyers and will transfer that knowledge to the sales channel. 

This role will regularly engage with key stakeholders including Product leads and leadership, the Client Success organization, MediaMath’s Marketing team, and the Senior Leadership Team to ensure messaging is accurate and strongly positioned, toward the goal of a cohesive and client-centric narrative. This role supports our global platform but also dedicates a portion of time to our EMEA business.

You will: 

  • Develop product positioning and messaging that differentiates our products in the marketCommunicate the value proposition of our products to the Commercial, Engagement and Account teams, and external clients and partners 
  • Contribute significantly to the ongoing creation of the Product Roadmap by understanding market trends, competitors, client demands, product adoption rates, and revenue goals 
  • Build materials to support the selling and ongoing usage of our products, from presentations to case studies to training decks (this role is not responsible for client-specific pitches, however) 
  • Manage planning and execution of product launches and managing the cross-functional implementation of the plan 
  • Work with Product leads on offerings already in-market, to increase usage, ensure best practices, and ensure customer questions are answered 
  • Become an expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to out-compete them

You have: 

  • 2+ years experience in the ad tech or digital space or 2+ years experience in B2B SaaS Product Marketing within marketing, agency, or MarTech disciplines
  • Understanding of how the programmatic supply chain/auction dynamics works a plus
  • A proven background in collaboration and strategic thinking

You are: 

  • A strong communicator – ability to distill key ideas for tech and non-tech audiences – written and verbal 
  • An excellent problem-solver and have strong analytical skills 
  • Good with time management and prioritizing projects and deliverables 

Why We Work at MediaMath 

We are restless innovators, smart, passionate and kind. At the heart of our culture are six values that provide a framework for how we approach our work and the world: Teams Win, Scale + Innovation, Obsess Over Learning & Growth, Align then Execute, Do Good Better and Embrace the Journey. These values inform how we energize one another and engage with our clients. They get us amped to come to work. 

Founded in 2007 as a pioneer in "programmatic" advertising, MediaMath is recognized as a Leader in the Gartner 2020 Magic Quadrant for Ad Tech and has won Best Account Support by a Technology Company for two years in a row in the AdExchanger Awards. 

MediaMath is committed to equal employment opportunity. It is a fundamental principle at MediaMath not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related  medical condition, and other protected characteristic as established by law.