MediaMath has come a long way since its inception in 2007 as the first demand side platform; a platform with the sole purpose of helping advertisers engage their consumers, individually and at scale.
While we’ve never strayed from our focus on marketers, just one of the reasons that continues to make us unique in the market, we realized that our positioning did not truly reflect all of what we are doing with our customers today. It was simply too narrow and we’d outgrown it.
Our clients and our partners challenge us to reimagine how marketing can preform better while at the same time reengineer the way marketing works at its fundamental level.With that being said, I’m thrilled to announce that MediaMath has unveiled its new brand positioning to the market.
MediaMath, with its TerminalOne Marketing Operating System™, empowers marketers to reimagine performance and reengineer marketing for transformative business results.
And that is our raison d’être:
Performance Reimagined. Marketing Reengineered.
Performance Reimagined is about redefining a traditional approach to marketing by focusing on goals, not guesses. Marketing Reengineered is about providing marketers with scalable technology that enables simple, but powerful solutions matched to their needs.
On its own, each statement possesses great value and meaning to today’s modern marketers and agencies. Together, the two statements combine to form a distinctive singular statement of strength, vision and unprecedented expertise. It brings to life the technology we deliver, the level of empowerment modern marketers can expect, and the dynamic change we’re out to create.
This new brand promise is driven by the proof points of Goal-Based Marketing and our TerminalOne Marketing Operating System™.
To help tell this new story to the world, we are redesigning our website, starting with the home page, which launches today. The new homepage features a video depicting our new positioning, and includes information on our unique approach to helping marketers achieve success. With new imagery focused on some of the key verticals we serve, the homepage incorporates elements from our existing brand, while at the same time redefining our visual voice.
The second phase of the launch will take place in mid-July, and will roll out the full site in earnest. The site will provide users with extensive topical content on increasing marketing performance and include a full knowledge center with videos, infographics, white papers and more.
It is marketing’s big moment and we invite you to join us and Do What Can Now Be Done.