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ARTICLE

Webinar Alert: Powering Cross-Channel Customer Experiences with Real-Time Data

April 15, 2016 — by MediaMath    

Marketers want to connect with consumers—but they struggle to understand them and connect the dots across the increasing variety of channels and touch points. All the data points from interactions and behaviors across both paid and earned media initially appear disparate. With smart use of data and technology, linkages across these channels and devices become possible to get a more unified customer view and drive the customer journey toward your desired outcome.

On April 20th, MediaMath, Tealium, Stratigent and Selligent will host an interactive discussion on the role of customer data in fostering richer customer experiences. Marketers who want to generate better insights, gain more understanding of customers and optimize in real-time action in the channels performing should attend the session to learn more about:

  • Building a technology strategy with customer data at the center
  • Gleaning the benefits of clean, real-time, actionable customer data
  • Better connecting and leveraging your marketing technologies

Register your spot for the event here—we look forward to seeing you on the 20th.