At this year’s Cannes Alex Brownsell, Editor of M&M Global, interviewed MediaMath’s Erich Wasserman about the current programmatic landscape.
In the interview, Wasserman reflects on the importance of data management and identity in the increasingly fragmented media and mobile world and discusses how the relationship between brands, agencies and technology providers will continue to evolve over the coming 12 months, with advertisers being able to select from “maturing” models.
Watch the interview in full.
One comment
Aversio
July 15, 2015 at 6:38 am
These are very useful insights by Erich Wasserman and a great interview on the shift in digital advertising. Thanks a lot for sharing this video.
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