The UEFA Euro 2020 is just around the corner! While fans prepare their brackets, marketers should prepare robust strategies for reaching them when the games commence.
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 Euro 2016 seen by 2 billion on TV; 600m watch final (2016, December 15).
 UEFA Euro 2016: popularity of online viewing 2016. Published by Statista Research Department, (May 27, 2016).
 What marketers can learn from the Champions League Final. (2021, February 18).