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ARTICLE

The Future of Marketing is Data-Driven

June 29, 2015 — by Isman Tanuri    

We are excited to announce a ‘Future of Marketing’ video series, where will feature Asia Pacific industry personalities as they discuss the impact of programmatic and data on advertising and their businesses in this region. You will hear from a media agency CEO, an agency trading desk executive as well as MediaMath’s APAC Managing Director. The series will also include ‘The Future of Marketing’ keynote presentation by Joe Zawadzki, CEO, MediaMath, recorded live at the Future of Marketing event on 31st March 2015 in Sydney,  Australia. The event, held at the Museum of Contemporary Arts, attracted an invite-only crowd of CMOs and agency leaders who came and share their thoughts and takes on the future of marketing.

To kick off, Rahul Vasudev, APAC Managing Director, MediaMath shares his thoughts on why programmatic technologies are essential for businesses in managing challenges presented by an explosion of data in advertising. What’s more, as more and more addressable media come online, such as TV, radio and even print, business leaders must be programmatically-prepared to remain relevant. Be sure to watch the video.