A multinational retail corporation wanted to improve its marketing ROI and commit more advertising spend to its campaigns without seeing a drop in performance. In the initial testing phase of MediaMath’s TerminalOne Operating System, the client shared 10 percent of their audience to run activity across display and Facebook. Expansion wasn’t possible before the client was seeing scale potential, better ROI than with other partners/DSPs and maximised audience reach.
In August, MediaMath’s Client Success Organisation (CSO), including the Programmatic Strategy & Optimisation (PSO), Platform Solutions and OPEN Supply teams, shifted engagement with the client from self-service to managed service to provide best practices for getting the most out of TerminalOne. In particular, the MediaMath teams aimed to use T1 to drive higher ROI using sophisticated audience segmentation and post-click-only attribution for the client.
See the results of this partnership by downloading the full case study here.