School’s Back In Session

Back-to-school is the retail industry’s second biggest shopping season of the year, with total spending for K-12 and college expected to reach $75.8 billion in 2017, up from last year’s $68 billion.

To help ensure you’re targeting and reaching back-to-school shoppers this summer, we’ve put together a playbook with tips and trends to help you optimize for your campaigns before school’s back in session!

Download Back to school deals, 2017