If you missed our webinar “Making Better Data Investments in 2016” with Joanna O’Connell, MediaMath CMO, Jonathan Margulies, Managing Director, Winterberry Group, and Jodie Sangster, CEO, ADMA, CEO, IAPA & Chair, GlobalDMA, we’ve made the recording available to watch on demand. In the presentation, you will learn:
- Highlights from the 2015 edition of the Global Review of Data-Driven Marketing and Advertising, which surveyed 3,000 global marketers on how they are using and plan to use data in their efforts
- 5 areas to consider when making better data investments, such as use of 2nd- and 3rd-party data and using a demand-side platform (DMP)
- Use cases and case studies that speak to better activation of data across channels
Watch the Webinar
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