Case Study Talks Programmatic & Working with MediaMath launched less than a year ago as a start-up e-commerce site that aims to “make shopping more transparent, more efficient, and at the same time, a little more fun,” according to its website. Jet has been working with MediaMath to execute campaigns programmatically and to take a data-driven approach to marketing. We interviewed Jet’s VP of Marketing Sumaiya Balbale to get her thoughts on the challenges and opportunities brand marketers face in 2016, programmatic, plans for omnichannel and how Jet partners with MediaMath to reach its business goals.