This byline originally appears in a MediaPost article. Read an excerpt of the article below:
MediaMath will include PushSpring’s proprietary mobile app data on its programmatic demand-side platform (DSP), PushSpring announced Tuesday.
After integrating with MediaMath’s Terminal One (T1) platform a week ago, PushSpring is already seeing demand for its data from MediaMath customers and PushSpring Audience Console customers, said Tyler Davidson, co-founder and CRO, PushSpring.
MediaMath is PushSpring’s twentieth data destination partner. Others include DSPs such as The Trade Desk, InMobi and Google’s DoubleClick; DMPs like Oracle Data Cloud, Nielsen’s eXelate and Lotame; and data onboarding with LiveRamp and Acxiom.
Read the rest of the article here.