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O’Connell Ready To Tell MediaMath’s Story Of ‘Awesomeness’

February 26, 2016 — by MediaMath    

From ad-tech analyst to now chief marketing officer at MediaMath, Joanna O’Connell is here to tell the world about our company and its “awesomeness.”

During the “Beet Retreat 2016” in Puerto Rico earlier this month, O’Connell sat down with Beet.TV to talk about MediaMath and just how awesome we really are!

“It’s an incredibly smart, innovative company with sort of the right ideals about what marketers and agencies need and the right vision for the future,” she says.

As we near the company’s 10th anniversary, we’ve seen MediaMath grow from 2007 as a bid manager to connect ad buyers to ad exchanges, to now helping advertisers target users and track campaign performance using data.

“It’s a company that I’ve loved since the day I was exposed to the concepts of programmatic,” O’Connell says, recalling how the co-founders “blew my mind” during her first meeting with them at the company’s formation. She says its approach to “deaveraged pricing at the impression level, true data-driven marketing and putting control in the hands of the buyer” excited her.

Click here to watch the full video interview with Beet.TV