Last year was a pivotal year in the world of programmatic advertising. Overall spend eclipsed $14 billion dollars as marketers around the globe began to see data-driven machine learning not as an experimental way to purchase inventory, but the preferred method. Though North America still leads the pack in terms of the adoption of programmatic, their neighboring markets to the south are quickly gaining ground. eMarketer predicts that programmatic spending in Latin America will increase by roughly 200 percent in 2016. With such rapid growth in the region comes an undeniable need for purposeful education.
Last year, the New Marketing Institute (NMI) introduced live Spanish-language TerminalOne trainings to MediaMath clients. The response was overwhelmingly positive. Clients across the region expressed immense enthusiasm around attending live, interactive training sessions geared toward their markets and facilitated in their native languages.
One reason these courses received such high praise is that they met a long-standing need. Culturally, Latin America embraces a hands-on approach to learning. Previous programmatic education available in the region was either English-language based or consisted of learners simply viewing videos or reading documents in a static environment. Given the region’s strong preference for active as opposed to passive learning, these approaches were destined to fall short. When the regionally-focused, person-to-person TerminalOne sessions launched, programmatic education finally came alive.
NMI recognizes the importance of learner-centered education in Latin America and is excited to build from the success of the initial platform trainings. Beginning next week, NMI will offer Introduction to Digital Marketing and Programmatic 101 trainings in the same format. These courses will be available to anyone with interest in expanding their digital marketing knowledge.
The prevalence of big data has pushed digital marketing into a new landscape, with programmatic advertising at the global forefront. As the landscape continues to evolve, NMI will continue to meet the learner where they are geographically, culturally and in their own market. NMI is committed to supporting professionals through their journey to becoming a more knowledgeable, more versatile and more effective marketer.
To register for courses through NMI, please visit the Certification Calendar. For Spanish trainings, search “LATAM” in the keyword search.