Following up on Peer39’s post referencing the use of their contextual segments, we wanted to offer more information around this popular way to be more effective in your holiday marketing strategy. With a wide range of segments from a wide range of partners, MediaMath is able to reach specific groups of in-market consumers at the most wonderful time of the year- when they have a high propensity to convert. Whether you’re trying to market to US Hispanics, find auto enthusiasts looking for used vehicles in the Chicago area, or discover new home owners that might be cooking their first holiday dinners, taking advantage of these seasonal offerings has never been more strategically effective. Some of our data partners have weighed in on how to best leverage the segments they have available this holiday season.
Tamara Berry, Acxiom
Best gift ever? Acxiom Holiday Audiences! Acxiom has over 150 targetable seasonal audiences in multiple categories with information from 200M+ unique individuals with hundreds of data points per consumer. Acxiom’s seasonal audiences are the most accurate and actionable, making sure you see the return on your ad spend. Simple, built and ready to consume in a nice neat package. Acxiom is offering Winter Holiday Audiences, Valentine’s Day and St. Patrick’s Day seasonal segments.
Simon Gendelman, AddThis
AddThis has 15 targetable holiday segments in categories based on proprietary and anonymous data from over 1.8 billion unique users which we see an average of 35 times per month. Our segments cover several verticals, including apparel, electronics, health and beauty, home, and sporting goods. All of our holiday segments are customizable. You can increase/decrease scale based on what you want to deliver. Ranked #1 by comScore, our tools are on over 14 million websites worldwide, we deliver over 2 billion sharing and engagement actions a month, and see more than 97% of the Internet in the U.S. We’ll work with you to make sure your holiday advertising budget is best utilized. Our audiences are available on a custom and standard basis.
Mandy Kageff, Cross Pixel
With more than 25 holiday-related segments containing information from more than 450 million unique browsers across the globe, Cross Pixel has all the components needed to dominate the holiday shopping season. Our partnerships with leading e-commerce, transactional, and informational sites enable us to harvest over 8 billion data points every month. Example segments include: Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, New Year’s. Search in T1 and activate to get the most out of your campaign.
Sebastian Yoffe, DataXpand
DataXpand is now offering Seasonal Audiences for the upcoming Holiday season, including US Hispanics, European, & LATAM intent clusters. We specialize in international data and our diverse team understands the trends, tips, and best practices for marketing to Hispanics and Latinos – we know what ingredients make up this recipe for success. MediaMath T1 users can also get a great deal with 40% off these segments for a limited time.
Julia Park, eXelate
Just in time for the ugly sweater parties! eXelate has over 450 holiday segments available to suit your campaign needs. Our data is sourced direct from Comscore top 500 publishers to provide you the most accurate and scalable data for a dashing ROI. Festive segments include in-market shoppers for Electronics, Apparel, Home goods, Baking, Special events, and Holiday Travelers from the eXelate exchange and our many branded partners (including MasterCard Advisors, Kantar, Nielsen, and Alliant). We also create custom segments for any of your special seasonal needs.
Corrie van Hemert, Lotame
Lotame’s highly targeted holiday audience segments built from our user declared and demonstrated data span all major verticals with information from over 3 billion uniques worldwide. Whether you’re looking to add scale and boost performance of your Q4 campaigns, deliver incremental budget or get a head start on 2015 planning, Lotame’s Holiday segments can help you reach your goals. Lotame is offering Winter Holiday Travel, Holiday Bakers, Holiday Shoppers, New Years Resolution Makers and can also tailor segments to your seasonal needs.
For more information on how to activate these segments, please log-in to the T1 platform.