By the end of this year, mobile advertising will overtake desktop and make up 50.2 percent of all internet advertising according to ZenithOptimedia. In the US, mobile spend in 2018 will be larger than all other media except for TV. As we’ve discussed on our blog before, there is sometimes a disconnect between the budget marketers put towards mobile and the results they get. Some trends and emerging technology in 2017 might make it easier to get mobile strategy and execution right to drive the best outcomes. Mobile Marketer shared some of its predictions for mobile marketing in 2017 via Ritesh Bhavnani, president of Snipp Interactive.
- Smartphone as the hub for your life
Our mobile devices are becoming the remote for all of our connected devices thanks to the Internet of Things (literally, as you can now use your smartphone to change your TV channels). This trend gives marketers a clear focus—keep your eye on the smartphone prize, because it will be your window into all other new and emerging devices such as smart watches.
- Mobile bridges the real world
Online to offline connections will become easier with more location-based services in retail, such as beacons, AR developments such as Pokemon Go and shopper marketing that enables in-store shoppers to activate coupons sent to their phones among other things.
- Many channels, many devices, one customer
Marketers are going to get better at leveraging identity to tie a user to all of the devices he or she uses (latest average is five, according to the DMA) in addition to the different loyalty programs for which they are signed up offline. Technology will continue to emerge to give marketers a unified view of their customers across all channels and devices.
Read the rest of the predictions here.