Mobile represents 65 percent of consumers’ digital media time, according to ComScore. By next year, mobile advertising will represent ~70 percent of US digital ad spending, roughly $57B, according to eMarketer. What do marketers need to know to take advantage of this growing commerce channel? The below video talks about three areas of mobile that marketers need to pay attention to: the fragmentation of the market, how context is needed in mobile and the fact that optimization on mobile is more complex.
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