MediaMath Explains Competitive Advantage

April 27, 2016 — by Amarita Bansal    

Mike Lamb, President, Commercial talks about what sets MediaMath apart from its competitors, including the company’s commitment to the demand-side and to true outcomes for marketers.

“We have built a system and a business on the proposition that marketing can and should be accountable to true business outcomes, not to marketing outcomes — cost per click, cost per thousand — but to true business outcomes.”

Press play to learn more!


Amarita Bansal

Amarita Bansal is Senior Content Manager at MediaMath. In her role, Amarita provides thought leadership in the adtech space by fostering relationships across every team at MediaMath, producing content for the blog, demand generation initiatives, media placements and bylines. She also guides the content strategy for our account-based marketing efforts. Born and raised in West London, New York City is now her adopted home town. An alumna of Northwestern University’s Medill School of Journalism, Amarita has produced content across all digital platforms, previously working at Associated Press in the London bureau. She's a pilates enthusiast and loves to go giggin’.


  • paul

    May 4, 2016 at 5:07 am

    Great insight, competition is about differentiating yourself in the eyes of the customer, about adding value through a mix of activities different from those used by competitors.

    • Lauren Fritsky

      May 4, 2016 at 1:14 pm

      Glad you enjoyed the video, thanks for watching!

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