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ARTICLE

MediaMath Explains Ad Tech Origins

April 13, 2016 — by Amarita Bansal    

Joe Zawadzki, Chief Executive Officer, reflects on the digital advertising scene back in 2007 and how technological advances started to impact the industry.

The opportunity to take all of the complexity in the digital supply chain and integrate it with software was what ultimately led to the creation of the “Bloomberg terminal” of marketing — MediaMath’s TerminalOne Marketing OS.

Zawadzki says the marketing operating system was finally something to offer to the professional and sophisticated marketer, letting them do their job using technology to help make algorithmic decisioning.