MediaMath’s is excited to announce that we have partnered with Japan’s D.A.Consortium Inc. (DAC) on a joint venture agreement to accelerate growth via programmatic buying in Japan and throughout Asia. This powerful partnership combines regional marketing understanding and leadership of DAC with MediaMath’s industry leading ad tech focused on ecosystem modernization and flexible architecture and will create next generation advertising solutions for the Japan market.
Digital holds massive growth potential in Japan, and according to eMarketer only accounts for 37% of spend versus developed markets at 50%. This exciting venture further demonstrates MediaMath’s continued progress in pursuing international markets with the creation of differentiated value proposition of local expertise and assets with global tech and reach for the Japan market, and significantly increases media supply, including an expansion of CTV and DOOH inventory, data, and other capabilities.
Leading brands and agencies across the region will immediately benefit from the service expansion of MediaMath Japan K. K, which features a larger team and as a result, there will be more learnings and identification of avenues to improve campaign performance for you to leverage. I am delighted to share that Keiichiro Tomimatsu has assumed the role of Chief Client Officer, and will lead an expanding team committed to delivering robust campaign planning and management, supply and data sourcing, reporting and insights generation.
We could not be more excited to join DAC’s mission of empowering the digital future, in Japan as we continue to lead the creation of new forms of advertising and marketing, provide new value to society through the delivery of next generation advertising solutions.