Majority of Consumers Say Brands Share Responsibility if Their Ads Appear Next to Hateful Content, Misinformation

August 5, 2020 — by MediaMath    

Understanding consumers has never been more critical for marketers. They have major concerns about ethical violations by social media platforms, and believe brands have a responsibility to ensure that both the content of their ads and the content adjacent to their ads are in line with their values. MediaMath commissioned a survey of 1,000 individuals through Dynata, and the results reinforce that it’s time for advertisers to revisit their spend and think about the kind of discourse and content they want to support with their ad dollars. See some of the key insights in our infographic below.