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ARTICLE

Insight from the OPEN Ecosystem

April 17, 2015 — by MediaMath    

With the first quarter of 2015 under our belt, MediaMath has taken a look back at client activity within TerminalOne to create an infobit in order to share insights with our OPEN partners and the ecosystem at large.  The hope is that the data below will inform the strategies and messaging of our partners and allow for even greater success with MediaMath and through our platform.

While the data may speak for itself, here is some food for thought.

• MediaMath saw 30% of our platform users activate contextual targeting in Q1. Does this align with your projections? What tactics might be deployed to see even greater usage?

• Retail, CPG, and Financial Services advertisers were the most active at the start of the year.  Is there an opportunity to activate more data segments or perhaps create premium or private supply deals tailored to these verticals?

• The top performing geos truly spanned the globe.  Are partner solutions and segments within T1 relevant across all these geos?  Is there a way to expand your reach so that you might see greater lift?

The beauty of our industry is that we can answer these questions based on the data and we can answer them together, within the ecosystem. By working in tandem, we can give our customers more streamlined options for their marketing plans which will, in turn, make for a more effective environment for the end user.

Q1-Data-Infographic