If you’re new to the ad tech space, you may have found yourself lost in translation. After all, what does modern display advertising really mean? And how are advertisers able to target users by simply tracking their online behavior?
That’s why we created a series of InfoBits to cut through the tech jargon, breaking down digital marketing terms into simple, digestible chunks of information. Stay tuned every week to get your fix of InfoBits and learn the basics of online marketing through these fun and digestible reads!
Check out Part 1 now on MediaMath’s Knowledge Center and stay tuned for Parts 2-4 in the coming weeks!
Here’s a sneak peak of what’s to come as we cover Display Advertising this week:
