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ARTICLE

How to Prove Your Marketing Efforts Led to Actual Revenue

December 9, 2016 — by MediaMath    

As a software company for marketers, we’re constantly thinking about how to innovate our own marketing efforts. It’s important to us that we practice what we preach, and that means taking an omnichannel approach to engaging with our prospective customers. In B2B, we’ve seen email become an incredibly crowded channel for lead nurturing, so we’ve integrated additional channels such as our website, paid social and display into our nurture strategy. Our VP of Revenue Marketing, Danny Essner, was recently featured on a podcast to discuss how we’re extending lead nurturing beyond email. Take a listen to learn about how we’re using these channels in concert to reach our target customers.

 

One comment

  • Mike Lamb

    December 17, 2016 at 9:18 am

    Hillary — great stuff here! Please keep it coming!

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