How Mexico Can Accelerate Its Programmatic Growth

October 19, 2016 — by Catherine Archer    

Earlier this year, we secured an earned speaking opportunity at one of the biggest advertising and marketing events in Mexico, IAB Conecta, organized by IAB Mexico. The event had around 1,700 attendees, including agencies, brands, publishers and technology firms. Our very own founder and CEO Joe Zawadzki took the stage to talk about how Mexico can leapfrog programmatic adoption.

Joe shared his experiences in the industry and showed the progress the US market has made in the past 10 years, offering advice on what has worked and what hasn’t so other markets can adopt programmatic at a faster clip. Those areas include domain expertise, better training and holistic education for all levels in the business.

“The amount of work that needs to get done in order to do programmatic well, it’s not one person anymore,” Joe said. “It’s not your one programmatic person inside of the agency or the small team anymore. The real reshaping that has to happen right now is along a whole bunch of different dimensions.” These dimensions touch platform operations and data science, among other areas, Joe said.

To hear what Joe had to say about how Mexico and other markets can accelerate successful adoption of programmatic, watch his full presentation below and on YouTube here.