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ARTICLE

How Marriott Digital Services’ Marketing Team is Educating Their Way to Programmatic Prowess

June 29, 2016 — by MediaMath    

Meeting the learner where there are is a hallmark of our philosophy in the New Marketing Institute. That’s because each current or aspiring marketing professional comes from their own unique background, education and knowledge base. Knowing your audience and delivering relevant and timely content, in addition to working to localize this content to align with variations in culture, language and region, can make a difference in how learners both acquire and retain knowledge.

When Marriott Digital Services reached out to us earlier this year to implement a formal training solution to meet their employees’ diverse levels of knowledge, they sought to bring their digital marketing teams from across continents to meet in one room to open up a collaborative dialogue. By undertaking a needs assessment to understand Marriott Digital Services’ internal digital marketing teams, we were able to customize their modular courses as needed and provide one-on-one attention to address the various levels of user knowledge during an international departmental team meeting in New York. To read the full story of how NMI partnered with Marriott Digital Services’, download our case study here.