The New Marketing Institute recognizes that there is a large talent and education gap in the digital marketing industry. This shortage exists for both genders, but we also acknowledge that women in particular have struggled to enter STEM fields and often don’t have enough support and encouragement along the way. NMI has committed to resolving the gender gap in tech through a number of initiatives, the most recent of which is the launch of our NMI Advisory Board. It was important to me and the team that the Board was diverse in gender (four out of the 13 members are women), industry and experience. We want to lead by example and show that NMI is doing its part to increase diversity within the adtech space as well as elevate the conversation around diversity as a whole.
The below infographic highlights the challenges facing women aspiring to enter technology jobs around the globe and also includes some of the ways we can change the status quo. Feel free to share it, comment on it and use it as a visual tool when talking to the women in your work and in your life who want to pursue a career in technology. To download the infographic in full, click here.
