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ARTICLE

How Brands Can Prepare for Black Friday 

November 20, 2015 — by Emma Williams    

Black Friday 2014 hit the headlines for all the wrong reasons. Unprecedented demand for discounted goods took the UK by surprise and two thirds of customers felt retailers were unprepared for the scale of the event. In spite of this though, last year’s Black Friday was a resounding success for many retailers.

With this year’s Black Friday set to be bigger and more popular than ever before, how can marketers ensure they are ready to capture pre-Christmas spend?

In a recent article for Brand Republic’s The Wall, Edwin Lee, Vice President of Global Retail at MediaMath discusses the top ways retailers can reach consumers who are ready and willing to buy, ensuring this year it’s their astounding sales figures that are making the headlines.

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