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ARTICLE

ExchangeWire interview: Unleashing The Economic Power of First Party Data

September 7, 2015 — by MediaMath    

As part of ExchangeWire’s ‘Road To ATS London’ TraderTalk, Dave Reed, Managing Director of MediaMath EMEA, explains how MediaMath works with advertisers to leverage third-party data to build out new business models. Reed also discusses how advertisers and agencies are looking to onboard offline data to maximise the impact of their online marketing, and considers how in some ways offline is now the new “online”.

Read the original article here and watch the video.