Easter marks the start of the spring gift-giving season and also grabs attention from consumers looking to switch out their wardrobes, spring clean and get a start on their backyard gardens. But unlike the Q4 gift-giving holidays, there’s not as much of a lead-up to Easter (who knows, maybe there will be a Black Friday for Easter in years to come).
Given that Easter marks a more condensed gift-buying period, we decided to look back on data from our 2015 Easter campaigns to analyze fluctuations in CPM, CPA and conversions for this spring holiday and offer some tips for optimizing campaigns this year. Download the “Optimizing for Easter: A Quick Analysis of our 2015 Campaigns” eBook here to learn more.