With Black Friday happening this week and just one month till Christmas Eve, advertisers (retail ones in particular) are launching their holiday campaigns and watching carefully to see who browses, carts and purchases from their site or store. The explosion of digital and different devices means the path to purchase is non-linear. Advertisers must be quick and nimble in adjusting their spend across channels to grab the right user at the right time.
To help advertisers make the best decisions for their campaign strategy, MediaMath and subsidiary Adroit Digital have put together the 2015 Holiday Playbook. In it, you’ll not only find predictions on consumer shopping habits for holiday 2015 and tips for maximizing your campaigns, but also real advertiser and shopper data we saw during holiday 2014. This data can help you identify when CPMs are at their highest, overall and for different verticals, and when consumers might most likely browse, and potentially convert, from various devices. Click here to download the 2015 Holiday Playbook and use it as your road map over the next month.
If you’re a retail advertiser interested in getting more reach out of your holiday campaigns, visit MediaMath Retail.