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OMNICHANNELPROGRAMMATIC

Looking To Stand Out From The Clutter of Ads

January 31, 2023 — by MediaMath

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The average person sees between 4,000 and 10,000 ads in a single day, so what can you do to make your ad stand out and capture your audience’s attention?

OPTIMIZE FOR ATTENTION 

Start with what you can measure. Buy and optimize ad placement with high viewability, understanding that is only a foundation to securing attention. Ads work best when consumers are attentive to the screen.

FLEX YOUR CREATIVE INTELLIGENCE  

As mentioned in our earlier blog ‘7 ways attention metrics impact media buying’, creative fatigue happens, but consumer sentiment and content consumption change over time too.

Your creatives are the first thing that consumers see when looking at your ad, making it one of the most important components of your campaign. To ensure that your target audience actually sees your ad and it stands out, you need to ensure that the creative reflects your brand and that it’s impactful. First impressions count and it’s what helps shape the brand perception among people and gets them to click and interact with your ad in the first instance.

This means you are not only keeping up with the latest creative trends but also creating something eye-catching to stand out amongst thousands of ads people are seeing a day.

TRANSACT ON ATTENTION 

With a methodology and measurement partner in hand, you’ll be primed for the early wave of attention targeting opportunities. MediaMath works with a range of partners such as:

  • Realeyes – their quality score function determines the attention strength of a video creative asset,.
  • DoubleVerify, Oracle and Carity by GumGum – for targeting in ad platforms, ad position, player audibility and even app/domain allow and blocklists.
  • Adelaide, Amplified Intelligence, DoubleVerify, Lumen, Oracle/Moat, Playground.xyz and TVision – for several tag-based measurement solutions that can be used to measure attention and/or poxy for attention.

All of these solutions can be implemented on your campaigns in the MediaMath platform today. By optimizing for attention, flexing your creativity by designing impactful ads and taking advantage of MediaMath’s partnerships that specialize in attention metrics, you have the recipe for success! You can’t do one thing and expect your ad to stand out and perform well, you need to combine all of the above strategies to ensure you have the highest chance of achieving your business goals.

Contact your MediaMath representative today to find out more information or download our full Attention Metrics Whitepaper.

 

OMNICHANNELTechnology

How OTT Ads Get Higher Viewability & Less Fraud

October 16, 2019 — by MediaMath

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Originally posted on Beet.TV

Our Head of Advanced TV and Video, Mike Fisher, was interviewed by the folks at Beet.TV to talk about TV and how MediaMath is taking an aggressive role in redefining what the Omni-channel advertising ecosystem can do for brands and content owners through SOURCE by MediaMath.

“Compared with some of the more troubled parts of the digital advertising ecosystem, TV has always been considered cleaner.

Whilst online ad buyers, over the last few years, have wrung their hands over viewability, fraud and supply-chain transparency issues, television – if only because it has been, by definition, disconnected – has sailed on by the controversy.

Could the new connection of TV devices to the internet change that, however?

Integrated Ad Science, a maker of ad fraud detection software, says it is gearing up to launch a product for connected TVs by Q1 2020.

But Mike Fisher, the VP of advanced TV at online ad platform MediaMath, says the problem isn’t necessarily a problem… if you buy from the right places.”

MediaOMNICHANNELPROGRAMMATICTechnologyUncategorizedVideo

How Marketers can Maximise the Impact of Video Advertising through Programmatic

February 15, 2016 — by MediaMath

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Building brand awareness through video advertising is more important than ever. But what’s more impactful is when brands combine video content with data-driven insights for their omnichannel campaign – targeting messages to the right consumer. This effectiveness is evident in the fact that European programmatic video advertising revenues are expected to increase by almost 40 percent every year, reaching €2bn by 2020.

In a recent article for The Drum, MediaMath’s Managing Director for EMEA, Dave Reed, explores the growth of video and shares his expertise on how brands can utilise programmatic video when optimising their omnichannel marketing campaigns.

Given that video is a powerful medium for brand awareness and developing consumer relationships, Reed cites how brands need more than just inspiring creative to be effective with their video advertising. He also mentions the success eBay have had with integrating programmatic video into their campaigns, and advises marketers on three key points:

  • Consider how viewability is assessed
  • Embrace the benefits of DSP technology
  • Increase programmatic video knowledge

Read the original article on The Drum