Breaking Down the Programmatic Umbrella: What’s an Open Exchange?

May 12, 2017 — by MediaMath    

A few weeks ago, we started the first of our blog series presenting a new set of bite-sized educational videos designed to help advertisers understand the complexities of online media buying. This week, we explore open exchanges and real time bidding.

Stay tuned for more videos to be released weekly as we explore the programmatic umbrella in-depth.

Watch now: