Sheli Steinberg is Director of MediaMath's Global Partnerships for the Media team, where she is responsible for driving innovation and accessibility across key supply sources. She is wildly passionate about the opportunities technology brings and remains committed to pushing the envelope to create cutting-edge solutions for advertisers and publishers alike. A lifelong New Yorker, Sheli graduated from Columbia University with a degree in Economics and Mathematics. She found her true passion in adtech after leaving a career in finance where she was responsible for trading, forecasting, and managing risk for Morgan Stanley's high profile clients.
US native ad spending is expected to surpass traditional display spending in 2016 and more than double by 2021, according to eMarketer. How should marketers and publishers prepare for native’s futu... Read more
Our partner OpenX recently wrote in Digiday about how header bidding predicts the future of programmatic exchanges. Jason Fairchild, CRO & Co-Founder of OpenX, explains how advertisers, in esse... Read more
With the rise of programmatic, advertisers have been given the tools to target the users they want while maximizing the return on advertising spend by optimizing performance in real time. Native ad... Read more