Scott O’Leary is a Partner Manager on the Data and Technology Solutions team at MediaMath focused on helping clients achieve their advertising goals through strong partnerships. Scott started at MediaMath as a summer intern, and received a degree in Public Policy Economics from Bryant University. Outside of work, he enjoys watching his Boston sports teams while eating his way through NYC.
Mobile represents 65 percent of consumers’ digital media time, according to ComScore. By next year, mobile advertising will represent ~70 percent of US digital ad spending, roughly $57B, according ... Read more
Five sunny days of networking, keynotes, parties and dinners completed what was a successful Mobile World Congress 2016, where over 100,000 attendees from 204 countries and territories descended on... Read more
Consumers have shifted their online attention from desktop to mobile over the past few years and as expected, digital advertisers’ budgets have followed suit. With mobile usage skyrocketing and tra... Read more
The continued rise of mobile as a primary digital advertising channel has yielded a breadth of new, actionable data which advertisers can use to fine-tune their campaigns. The adage “right person, ... Read more