In the rapidly-evolving world of digital marketing, the decision to build versus buy the necessary capabilities is a big one; oftentimes so big that brands push off that decision in favor of status... Read more
What does MediaMath mean when it talks about OTC? We’re not talking “over-the-counter.” No, we mean full strength marketing success; when we talk about OTC we mean outcomes, transparency, and contr... Read more
Steve Fuller, CMO of Maine headquartered L.L. Bean, recently sat down with Drew Neisser, CEO of Renegade, to discuss digital marketing. You can read that interview here.
As a follow up to that, S... Read more
Last week I shared a video that explains how our proprietary algorithm, The Brain, determines the Relative Value for more than 150 billion impressions every day.
To follow up on that video, we’ve ... Read more
The Brain is the core component of MediaMath’s Marketing Operating System™ as it decisions to optimally connect media, audiences and creatives to achieve Advertisers’ goals. The Brain hastwo parts,... Read more
Forward thinking marketers know the traditional marketing funnel doesn’t reflect the many phases, touch points, and decisions factor into today’s consumers’ path to purchase. The proliferation of d... Read more
The emergence of new channels & devices combined with the rapid proliferation of marketing technology presents marketers with the opportunity to connect with consumers across all addressable me... Read more
MediaMath has come a long way since its inception in 2007 as the first demand side platform; a platform with the sole purpose of helping advertisers engage their consumers, individually and at scal... Read more
The very fabric of marketing has changed. The proliferation of data and technology presents marketers with the opportunity to focus on goals, and not guesses.
When marketers activate data against c... Read more
When consumers browse their cellphones or surf the web on their tablet after work, they don’t consciously consider they’re engaging in specific channels, on specific devices, during specific times.... Read more