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What MediaMath Means When It Talks About OTC

What does MediaMath mean when it talks about OTC? We’re not talking “over-the-counter.” No, we mean full strength marketing success; when we talk about OTC we mean outcomes, transparency, and contr... Read more

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The Brain, Visualized Part Two

Last week I shared a video that explains how our proprietary algorithm, The Brain, determines the Relative Value for more than 150  billion impressions every day. To follow up on that video, we’ve ... Read more

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The Brain, Visualized

The Brain is the core component of MediaMath’s Marketing Operating System™ as it decisions to optimally connect media, audiences and creatives to achieve Advertisers’ goals. The Brain hastwo parts,... Read more

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Meet The Brain

The emergence of new channels & devices combined with the rapid proliferation of marketing technology presents marketers with the opportunity to connect with consumers across all addressable me... Read more

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Welcome to the Future of Marketing, Now

MediaMath has come a long way since its inception in 2007 as the first demand side platform; a platform with the sole purpose of helping advertisers engage their consumers, individually and at scal... Read more

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How Do You Reimagine Performance?

The very fabric of marketing has changed. The proliferation of data and technology presents marketers with the opportunity to focus on goals, and not guesses. When marketers activate data against c... Read more

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Are Your Teams on the Same Page?

When consumers browse their cellphones or surf the web on their tablet after work, they don’t consciously consider they’re engaging in specific channels, on specific devices, during specific times.... Read more