Pranjal leads MediaMath’s India business as the Country Manager. She oversees MediaMath’s growth across India and ensures the demands of its clients and partners are satisfactorily met. Prior to her current role, Pranjal was heading the Ad Sales team at Flipkart for their electronics vertical. Pranjal brings a wealth of regional expertise to MediaMath, including a combination of technical knowledge, business acumen and far-reaching industry experience across digital, marketing and adtech.
Programmatic is central to nearly 40% of overall planning and execution of media buying by Asia-Pacific (APAC) marketers. India specifically is the fastest-growing country for digital ad spend a... Read more
Programmatic in India is still at a nascent stage. Though the programmatic penetration in India has reached 38%, it is largely concentrated in very specific pockets and it still has a long way to g... Read more