Michelle Said is the Senior Manager, Business Development and Global Expansion at the New Marketing Institute, and uses her 10 years of experience the online space to educate others in NMI’s industry-leading Introduction to Digital Marketing and Omnichannel certification courses. Prior to joining NMI/MediaMath, she worked in all sides of the industry, first in establishing the certification process at EyeWonder and helping to lead the company’s office in Dublin, Ireland, before trying her hand in the programmatic ad space in account management and yield delivery positions in the ad network world. Michelle earned a bachelor’s degree in Journalism and English from the University of Southern California and watches movies religiously in Brooklyn.
It’s a concept that is crucial to digital marketing, but can sometimes seem as if you would need a doctorate in order to fully understand it, let alone embrace it.
That’s why Med... Read more
This month’s Programmatic Untangled features Alice Lincoln, MediaMath’s VP of Data Policy and Governance, who sits down to discuss the way data is used in programmatic advertising. As our lives bec... Read more
This month’s Programmatic Untangled goes back to APAC --- this time, Southesast Asia. We sat down with Anna Chan, Regional Managing Director of Amnet Asia. Anna has over 20 years of advertising and... Read more
In the final episode of our series, Breaking Down the Programmatic Umbrella, we consider preferred deals, and why marketers may opt for this type of inventory as opposed to an auction environment o... Read more
Joe Zawadzki is the CEO of MediaMath, and is a respected pioneer in the online marketing industry. With his deep experience in audience targeting and optimization, ad networks and exchanges, and re... Read more
Previously in our educational video series, Breaking Down the Programmatic Umbrella, we explored programmatic marketing, open exchanges, and private marketplaces. This week, we consider programmati... Read more
Previously in our educational video series, Breaking Down the Programmatic Umbrella, we explored programmatic marketing and the public auctions that represent the open exchange. This week, we consi... Read more
A few weeks ago, we started the first of our blog series presenting a new set of bite-sized educational videos designed to help advertisers understand the complexities of online media buying. This ... Read more
In this special bonus episode of Programmatic Untangled, I had the pleasure of interviewing Adam Yamaguchi, NMI’s Director of Program Development who founded the very successful Marketing Engineer ... Read more
The latest episode of Programmatic Untangled goes around the globe to interview Indy Khabra, the National Managing Director of Amnet, ANZ. Indy has over 10 years of business leadership experience w... Read more