Max Dowaliby is the product manager for mobile at MediaMath. Max joined MediaMath at the intersection of mobile technology product and advertising. He has spent time leading product teams in mobile app development for Prolific Interactive and working at Accordant Media building reporting products. Max brings a unique point of view to the mobile product within the ad-tech industry.
How much advertising can a viewer, listener or reader tolerate before they lose interest in the content? It’s a question that’s constantly being answered as advertising has always been a trade off.... Read more
The cat is out of the bag on hyperlocal targeting. Marketers have recognized the value of location specific advertising on mobile and are putting significant dollars behind the tactic. In the US al... Read more
I’m not sure the debate between mobile apps or mobile web advertising dominance will be settled anytime soon. Both platforms provide separate and valuable use cases for advertisers throughout diffe... Read more
It finally happened --- 2015 was the year that mobile ad spend was greater than desktop. Chew on these numbers for a minute:
Mobile became the highest percentage of digital ad spend to date at 52... Read more
We’ve all heard that this is the year of mobile. In fact, we’ve been hearing this for several years, and while this year it may be true, it’s also irrelevant. Why? Because while mobile does provide... Read more