About Max Dowaliby

Max Dowaliby is the product manager for mobile at MediaMath. Max joined MediaMath at the intersection of mobile technology product and advertising. He has spent time leading product teams in mobile app development for Prolific Interactive and working at Accordant Media building reporting products. Max brings a unique point of view to the mobile product within the ad-tech industry.

Latest articles by Max Dowaliby


Opinion: We Need to Talk About Value

How much advertising can a viewer, listener or reader tolerate before they lose interest in the content? It’s a question that’s constantly being answered as advertising has always been a trade off.... Read more


Mobile Apps: How and Why to Target

I’m not sure the debate between mobile apps or mobile web advertising dominance will be settled anytime soon. Both platforms provide separate and valuable use cases for advertisers throughout diffe... Read more


What Does it Mean to be Mobile-First?

We’ve all heard that this is the year of mobile. In fact, we’ve been hearing this for several years, and while this year it may be true, it’s also irrelevant. Why? Because while mobile does provide... Read more