Marrah is New Marketing Institute Certification and Program lead for APAC/ANZ. Armed with 5 years of experience in digital media operations, trading, media planning and strategy, she aims to help empower modern marketers through training and education in the digital advertising space. She considers herself a goal-oriented, problem solving nerd who naturally enjoys looking at conversions from client campaigns to finding flatmates for friends.
A key challenge in technology adoption is the lack of knowledge and strong understanding of its impact on a business. What is the new technology? Why should it be adopted? And how does the adoption... Read more
As investments in programmatic grow, so does the level of involvement across various roles. While programmatic teams have conversations around the space every day, there are non-programmatic teams ... Read more
In the complex and ever-evolving world of programmatic, New Marketing Institute (NMI) believes that to engage, educate and empower today’s marketers, we need to meet the learners where they are.
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Programmatic is becoming the new norm for marketers. Spend in programmatic is on the rise; in APAC, it’s expected to double to $37 billion by 2019, according to Magna Global. In a commissioned stud... Read more
The 26th of April 2016 will mark an important new milestone in the short history of MediaMath New Marketing Institute. On this day, we’ll open our doors to the public in Asia Pacific and start to o... Read more