Mark is the Director of Product Management for Oracle Data Cloud, where he leads the product and program management teams for Moat Analytics. He helps the company provide a Software as a Service (SaaS) media measurement platform to brands, agencies, publishers, and technology platforms to measure and optimize their advertising across four main categories: Viewability and Attention, Brand Safety and Suitability, Invalid Traffic, and Media Quality.
This post originally appears on the Oracle Data Cloud blog here.
Current state of transparency
As one of the biggest monetary drivers of the internet, it’s undeniable that the digital advert... Read more