Louise joined MediaMath in January 2014 after 5 years at a marketing b2b company, and prior to a career in marketing had completed a degree in Media Studies Journalism. As Senior Associate, Marketing Communications, Louise oversees the social media, content and email communications for the EMEA region. Outside of work, she teaches regular workshops to a community of Korean pop ("K-Pop") dancers, choreographs for their bi-annual show in London and also takes classes in commercial street dance, house, contemporary and hip-hop.
Dave Reed, Managing Director at MediaMath wrote for the IAB UK about the affects of ad blockers on the web.
Describing ad blockers as a short-term fix to a long-term issue and how they encourage c... Read more
Following the release of the second Magic Quadrant for Digital Marketing Hubs, of which MediaMath was recognised as a visionary, ExchangeWire recently published an article to understand the changes... Read more
Building brand awareness through video advertising is more important than ever. But what’s more impactful is when brands combine video content with data-driven insights for their omnichannel campai... Read more
Gonzalo Garcia, Country Manager for Spain at MediaMath, recently wrote for Marketing News detailing his programmatic forecast for this year. Below is an English translated version of the article, o... Read more
With almost three-quarters (72%) of the UK’s digital population using multiple devices online and switching between smartphones, tablets, laptops and connected TVs, cookies are unable to track a un... Read more
As the online advertising industry continues to evolve, advancements in technology are set to support increased control and transparency for consumers this year.
Joining the ranks of senior market... Read more
Viktor Zawadzki, MediaMath’s Regional Manager, DACH (CEO of Spree7 before its acquisition) provided his predictions on the future of programmatic in 2016. Viktor predicts that there will be an incr... Read more
Digital marketing is making a shift - bringing the focus back to in-store experiences thanks to the rise of mobile.
Dave Reed, Managing Director, EMEA at MediaMath wrote for iMedia Connection rece... Read more
Eastern Europe’s digital advertising industry is expanding rapidly with an increase in online ad spend of almost 14% last year.
Alongside these statistics is the opportunity for programmatic growt... Read more